7月7日，中国产业海外发展协会数字经济工作委员会（以下简称“中海协数工委”）主任黄兆锦率考察团赴山东省新泰市开展专题考察调研，先后走访了泰山国泰农业装备集团、山东安途制动材料有限公司、山东众客食品有限公司及特变电工山东鲁能泰山电缆有限公司，深入了解农业装备、汽车零部件、农牧食品及高端电缆制造等产业发展情况，并就企业拓展非洲等海外市场进行深入交流。
考察团与泰山国泰企业负责人合影
在泰山国泰农业装备集团，考察团了解到，作为拥有完整冲压、焊接、喷涂、总装四大工艺的老牌农机企业，泰山国泰产品涵盖30至260马力各型拖拉机，年产销量达1.5万至1.8万台。企业负责人介绍，公司已锁定巴西、智利、乌兹别克斯坦及非洲为重点目标市场，并在当地建立服务团队和门店。针对南美咖啡种植需求，企业正研发专用拖拉机，预计约45天后下线；针对非洲市场，计划采取“先做低端占有率、再推进中高端”的策略稳步拓展。
黄兆锦主任（前排左二）实地察看泰山国泰拖拉机成品，详细了解产品海外市场布局及研发情况
黄兆锦主任结合自身近20年对非合作经验指出，非洲正处于从人工耕作向机械化转变的关键期，市场空间广阔，中国农机性价比优势明显，建议企业积极实地考察、抢占先机。他还透露，中海协数工委正筹划发起农业装备发展联盟，探索新机销售与二手农机流通相结合的模式，形成完整产业链闭环。
考察团还走访了多家新泰市代表性企业。山东安途制动材料有限公司作为国家高新技术企业和山东省“专精特新”企业，年产商用车刹车片80万套，产品通过欧盟ECE R90认证，远销全球50多个国家和地区，并进入中通、宇通、陕汽等国内主机配套市场。
黄兆锦主任深入山东安途制动材料有限公司车间，实地察看商用车刹车片自动化生产线及生产工艺
山东众客食品有限公司是农业产业化国家重点龙头企业，年加工肉鸡肉鸭1亿只、熟食6万吨，自主研发“IBS-IOT智慧养殖系统”实现全链条数字化管理，为麦当劳、肯德基、海底捞等知名餐饮品牌提供原料供给，是中国肉禽供应企业前三甲。
黄兆锦主任一行参观山东众客食品数字办公区域，了解企业智慧养殖系统及全产业链数字化管理情况
考察团一行走进特变电工山东鲁能泰山电缆有限公司展厅，黄兆锦主任认真听取企业关于“提供绿色清洁解决方案”的业务布局介绍，详细了解企业在科技创新、节能降碳及高端电缆领域的技术成果。该公司始建于1950年，是国家制造业单项冠军示范企业，2025年荣获第十届山东省省长质量奖，是国内首家具备500kV超高压电缆系统一体化服务能力的企业。
黄兆锦主任一行参观特变电工鲁缆展厅，听取企业关于“提供绿色清洁解决方案”及科技创新成果的介绍
此次考察全面展示了新泰市在多个制造领域的产业实力，为进一步推动地方企业抱团出海、深度融入“一带一路”新兴市场奠定了良好基础。
Director Huang Zhaojin of the Digital Economy Working Committee of CODA Leads Delegation to Xintai, Shandong to Boost Enterprises' Overseas Market Expansion
July 7, 2026 – Mr. Huang Zhaojin, Director of the Digital Economy Working Committee of the China Overseas Development Association (hereinafter referred to as the "Digital Economy Working Committee of CODA"), led a delegation to Xintai City, Shandong Province, for a focused inspection tour. The team visited Taishan Guotai Agricultural Equipment Group, Shandong Antu Brake Materials Co., Ltd., Shandong Zhongke Food Co., Ltd., and TBEA Shandong Luneng Taishan Cable Co., Ltd., gaining in-depth insights into the development of agricultural equipment, automotive components, agri-food processing, and high-end cable manufacturing, while engaging in substantive discussions on helping enterprises expand into overseas markets, particularly in Africa.
Deepening Core Competencies in Agricultural Machinery – Strategic Deployment in Key Overseas Markets
At Taishan Guotai Agricultural Equipment Group, the delegation learned that the company, a long-established agricultural machinery manufacturer with comprehensive stamping, welding, painting, and final assembly capabilities, produces a full range of tractors from 30 to 260 horsepower, with an annual output of 15,000 to 18,000 units. Company management briefed the delegation on their strategic focus on Brazil, Chile, Uzbekistan, and Africa as key target markets, where they have already established local service teams and retail outlets. In response to coffee planting needs in South America, the company is developing a dedicated tractor model, expected to roll off the production line in approximately 45 days. For the African market, the company plans to adopt a phased approach – first gaining a foothold in the low-end segment before gradually advancing into the mid-to-high-end range.
Drawing on nearly two decades of experience in Africa-related cooperation, Director Huang Zhaojin noted that Africa is at a critical juncture in its transition from manual farming to mechanization, offering vast market potential. He emphasized that Chinese agricultural machinery holds distinct advantages in terms of cost-effectiveness, and urged the company to conduct on-site visits and seize early-mover advantages. He also revealed that the Digital Economy Working Committee of CODA is currently planning to launch an agricultural equipment development alliance, exploring a model that combines new equipment sales with the circulation of used agricultural machinery to create a fully integrated industrial chain.
Multi-Sector Synergy Showcasing Local Manufacturing Strength
The delegation also visited several other representative enterprises in Xintai City. Shandong Antu Brake Materials Co., Ltd., a nationally recognized high-tech enterprise and a Shandong provincial "Specialized and Sophisticated" enterprise, produces 800,000 sets of commercial vehicle brake pads annually. Its products have obtained the EU ECE R90 certification and are exported to more than 50 countries and regions worldwide, while also supplying OEM markets for major domestic bus and truck manufacturers including Zhongtong, Yutong, and Shaanxi Automobile.
Shandong Zhongke Food Co., Ltd. is a national leading enterprise in agricultural industrialization, processing 100 million meat chickens and ducks and 60,000 tons of cooked food products annually. The company has independently developed the "IBS-IOT Smart Breeding System," enabling full-chain digital management. It supplies raw ingredients to well-known catering brands such as McDonald's, KFC, and Haidilao, and ranks among the top three poultry meat suppliers in China.
The delegation also visited the exhibition hall of TBEA Shandong Luneng Taishan Cable Co., Ltd., where Director Huang Zhaojin carefully reviewed the company's business strategy centered on "providing green and clean solutions," and gained a detailed understanding of its technological innovations, energy-saving and carbon-reduction initiatives, and cutting-edge achievements in the high-end cable sector. Founded in 1950, the company is a national model enterprise in manufacturing single-item champions and received the 10th Shandong Provincial Governor's Quality Award in 2025. It is the first enterprise in China with integrated service capabilities for 500kV ultra-high-voltage cable systems.
This inspection tour provided a comprehensive overview of Xintai City's industrial strengths across multiple manufacturing sectors, laying a solid foundation for further promoting the collective overseas expansion of local enterprises and their deeper integration into emerging markets along the Belt and Road Initiative.
来源 |中海协数工委
编辑 |王肖
审稿 |徐向前
